Are you a tour operator or have you been put in charge of planning a bus group trip to New Ulm for your church, senior citizen group, or local organization? We can promise you a trip that will be memorable and fun, and have your group asking you when's the next trip to the Most German City in America?! Here's a sample itinerary!
Optional Site Tours
August Schell's Brewery Tour & Tasting 1-1 1/2 hours / $10 per person / open year-round H
- Tour the brewery, Rathskeller & tasting. Make time for gardens and gift shop.
- Contact: 507-354-5528 / schells@schellsbrewery.com
Hermann Monument 1/2 hour / $3 per person / open seasonal only
- Climb to the top of the monument (80') and see over the Minnesota River Valley for 15 miles
- No advance registration required
Brown County Historical Society & Museum 30-45 minutes / Open year-round H
Admission: 4 & under Free / Students $4 / Adults $7 / Seniors $5
Hours: M-F 10am-4pm / Sat 10am-3pm
- See the newest exhibits and the award-winning "U.S. - Dakota War of 1862" exhibit
- Contact: 507-233-2616 / info@browncountyhistorymn.org
Gov. John Lind Home 30-45 minutes / $3 per person / Open for groups year-round H
- Tour this elegant Governor's home and her of his life. Special "Victorian Teas or Lunches" available
- Contact: 507-354-8802 / lindhouse@newulmtel.net
Wanda Gag Home 30-45 minutes / $5 per person / Open for groups year-round
- Discover this interesting home of two generations of artists, with hand stenciling, paintings, etc.
- Contact: 507-359-2632 / wandagaghouse@gmail.com
Harkin General Store 30-45 minutes / $5-6 per person / Open seasonally H (except coach buses)
- Learn about life in 1870 from the old general store on the MN River - with 40% original stock still in store!
- Contact: 507-354-8666 / mnhs.org/places/sites/hs
Minnesota Music Hall of Fame 30-45 minutes / $6 per person / Open for groups year-round H
- All styles of Minnesota's music is represented with exhibits, instruments, hand-held audio devices, etc.
- Contact: 507-354-7305 / mmhf@newulmtel.net
Morgan Creek Vineyards 45-60 minutes / Tastings are $10 per person / Open seasonally H
- Enjoy an introduction and tasting at this beautiful winery. Optional meals available. Special events abound
- Contact: 507-947-3547 / morgancreekvineyards.com
Glockenspiel 10-15 minutes / no charge! / performs daily! H
- Catch the sounds of this 45' Glockenspiel with 37 bells and 3 chances to hear it daily at noon, 3 & 5 PM
- No advanced registration required
Kiesling House 30-45 minutes / $3 adults, under 4 free / Memorial - Labor Day Fri & Sat 12-4 PM or by appt
- Explore this U.S. Dakota War surviving house that is the only wood-framed home left from that era in Brown County!
- Contact: 507-233-2616 / info@browncountyhistorymn.org
Turner Hall 1-2 hours / free - food avail. for purchase / Open daily 10 AM-10 PM H
- Check out the beautiful murals in the Rathskeller that were covered during WWI to prove loyalty to America and restored in 1999
- Contact: 507-354-4916 / newulmturnerclub@gmail.com
Riverside History & Nature Learning Center 1-2 hours / Contact for current hours, but happy to accommodate tour groups
- Once the Franklin School building, learn all there is to know about riverboats, the clamming industry & river fishing
- Contact: 507-354-8367 / boldriv@newulmtel.net
Cathedral of the Holy Trinity 30-60 minutes / Daily 7:30 AM - 4:30 PM H
- A fine example of German Baroque architecture originally created by local artists Alexander Schwendinger, Christ Heller & Anton Gag
- Contact: 507-354-4158
Domeier's German Store 30-60 minutes / Contact for current hours, but happy to accommodate tour groups
- Shop Germany in MN! Classic old world store stocked with the same merchandise found in the shops of Germany.
- The store is small, large groups will have to take turns.
- Contact: 507-354-4231
Martin Luther College "Chapel of Christ" 30-60 minutes / Always Open H
- Worship services and concerts are open to the public and free of charge
- Contact: 507-354-8221
Way of the Cross 30-60 minutes / Always Open (chapel not open in winter months, path not shoveled)
- 14 Stations with statues imported from Bavaria provide a reflective walk up a gentle incline to chapel dedicated to the Mother of Sorrows
- No advanced registration required
Starkeller Brewery & Tap Room 1 hour / Fri 4-9 Sat 2-9 Sun 1-5 H
- Enjoy a glass from the Noble Star series of "sour" Berliner Weiss-style beer. These unique beers are aged at least 12 months.
- Contact: 507-354-5528 / starkeller@schellsbrewery.com
- Come during a festival! Get the true German experience from New Ulm and visit us during one of our unique German festivals! Visit this page for dates and details.





Complimentary Receptions
We offer a complimentary welcome reception to any bus group at our centrally-located Visitor Center in Downtown New Ulm! This includes:
- Reserved parking for your bus
- Mini apple strudel bites, coffee, lemonade
- Welcome bags that include visitor guides, specialty shop brochures, and a small gift
- Ample restroom facilities
Contact the Chamber/CVB to schedule your reception: info@newulm.com, 888-463-9856.

City Tour with Step-On Guide
We also have a step-on guide program! For $50, an experienced, trained tour guide boards your coach (many wear a Germanic costume) and can take your group on an up-to-2-hour guided tour around the city. You and your tour guide can determine the itinerary of the tour. The general city tour will include drive-by and narration of many of the following attractions:
- Historic Downtown Architecture
- Holy Trinity Cathedral (we'll try to go inside)
- The Hermann Monument
- Way of the Cross & Fr. Berghold Park
- Gov. John Lind's Home
- Brown County History Museum
- Brown County Veteran's Memorial
- Sites associated with two battles of New Ulm during the US-Dakota War of 1862
- Defenders' Monument
- Martin Luther College Chapel
- Steamboat Landing Site
- Author Wanda Gag's Home
- German-Bohemian Monument
- German Park
- Historic Turner Hall
- Glockenspiel
- Heritage Tree
Step-On Guides - Please contact tour guides directly. You will also pay them ($50) directly.
- Terry Sveine - tesss@newulmtel.net, 507-354-1123
- Lisa Besemer - lisab@newulmrealestate.net, 507-766-1991
- Rosalee Daugherty - 507-354-1467
Guided Downtown Walking Tour - Please contact the Brown County Historical Society at programs@browncountyhistorymn.org, 507-233-2616.
Guided Historic Cemetery Walking Tour - Please contact the Brown County Historical Society at programs@browncountyhistorymn.org, 507-233-2616.
Entertainment
Are you having a banquet or evening event and looking for something unique and memorable to entertain your guests? New Ulm has a lot to offer! Here are some entertainment options you can hire:
Music/Entertainment
- Concord Singers - New Ulm's Ambassadors of Good Will - Festive German Music!
- The Narren of New Ulm - Talk about unique! For just $100 The Narren can perform on their own or with a band/musicians.
- Wendinger Band
- Dain's Dutchmen
- Josh Norman Musik Meisters
- Nate Frederickson Band - call 507-441-5273
- Sleepy Eye Area Concertina Club
- The Misfits Old Time Music - call Steve Rewitzer at 507-276-2541
- Heide & The Good Ole Boys
- Adam Munsterman & Friends
Other
- Murder Mystery Dinner - Murders 4 Fun - script personally developed for each group.
- The Narren of New Ulm - Talk about unique! For just $100 The Narren can perform on their own or with a band/musicians.
- Hermann the German - a costumed Hermann the German will come and pose for photos with your group. No program, just appearances.
- Speaker/Presentation - contact the New Ulm Chamber/CVB for possible speakers on a variety of topics.
Hub & Spoke Ideas
Extend your stay in New Ulm and explore attractions outside of the area! We've created a map that shows tourism destinations all within 1 hour of New Ulm.
Explore the New Ulm Hub & Spoke Map here
For more information, contact:
New Ulm Convention & Visitor Bureau
1 N Minnesota St, New Ulm, MN 56073
888-463-9856 // info@newulm.com