Group Tours

Are you a tour operator or have you been put in charge of planning a bus group trip to New Ulm for your church, senior citizen group, or local organization?  We can promise you a trip that will be memorable and fun, and have your group asking you when’s the next trip to the Most German City in America?!  Here’s a sample itinerary!

Optional Site Tours

August Schell’s Brewery Tour & Tasting 1-1 1/2 hours / $10 per person / open year-round

Hermann Monument 1/2 hour / $3 per person / open seasonal only

  • Climb to the top of the monument (80′) and see over the Minnesota River Valley for 15 miles
  • No advance registration required

Brown County Museum 30-45 minutes / $7 adult – $5 senior – $4 student – 4 & under Free / Open year-round

  • See the newest exhibits and the award-winning “U.S. – Dakota War of 1862” exhibit
  • Contact: 507-233-2616 /

Gov. John Lind Home 30-45 minutes / $3 per person / Open for groups year-round

  • Tour this elegant Governor’s home and her of his life. Special “Victorian Teas or Lunches” available
  • Contact: 507-354-8802 /

Wanda Gag Home 30-45 minutes / $5 per person / Open for groups year-round

  • Discover this interesting home of two generations of artists, with hand stenciling, paintings, etc.
  • Contact: 507-359-2632 /

Harkin General Store 30-45 minutes / $5-6 per person / Interior closed until further notice

  • Learn about life in 1870 from the old general store on the MN River – with 40% original stock still in store!
  • Contact: 507-354-8666 /

Minnesota Music Hall of Fame 30-45 minutes / $6 per person / Open for groups year-round

  • All styles of Minnesota’s music is represented with exhibits, instruments, hand-held audio devices, etc.
  • Contact: 507-354-7305 /

Morgan Creek Vineyards 45-60 minutes / Tastings are $10 per person / Open seasonally

  • Enjoy an introduction and tasting at this beautiful winery. Optional meals available. Special events abound
  • Contact: 507-947-3547 /

Glockenspiel 10-15 minutes / no charge! / performs daily!

  • Catch the sounds of this 45′ Glockenspiel with 37 bells and 3 chances to hear it daily at noon, 3 & 5 PM
  • No advanced registration required

Kiesling House  30-45 minutes / $3 adults, under 4 free / Memorial – Labor Day Fri & Sat 11AM – 3PM – groups tours year-round

  • Explore this U.S. Dakota War surviving house that is the only wood-framed home left from that era in Brown County!
  • Contact: 507-233-2616 /

Turner Hall 1-2 hours / free – food avail. for purchase / Open daily 10 AM-10 PM

  • Check out the beautiful murals in the Rathskeller that were covered during WWI to prove loyalty to America and restored in 1999
  • Contact: 507-354-4916 /

Riverside History & Nature Learning Center 1-2 hours / Contact for current hours, but happy to accommodate tour groups

  • Once the Franklin School building, learn all there is to know about riverboats, the clamming industry & river fishing
  • Contact: 507-354-8367 /

Cathedral of the Holy Trinity  30-60 minutes / Daily 7:30 AM – 4:30 PM

  • A fine example of German Baroque architecture originally created by local artists Alexander Schwendinger, Christ Heller & Anton Gag
  • Contact: 507-354-4158

Domeier’s German Store 30-60 minutes / Contact for current hours, but happy to accommodate tour groups

  • Shop Germany in MN! Classic old world store stocked with the same merchandise found in the shops of Germany.
  • The store is small, large groups will have to take turns.
  • Contact: 507-354-4231

Martin Luther College “Chapel of Christ” 30-60 minutes / Always Open

  • Worship services and concerts are open to the public and free of charge
  • Contact: 507-354-8221

Way of the Cross 30-60 minutes / Always Open (chapel not open in winter months, path not shoveled)

  • 14 Stations with statues imported from Bavaria provide a reflective walk up a gentle incline to chapel dedicated to the Mother of Sorrows
  • No advanced registration required

Starkeller Brewery & Tap Room 1 hour / Fri 4-9 Sat 2-9 Sun 1-5

  • Enjoy a glass from the Noble Star series of “sour” Berliner Weiss-style beer. These unique beers are aged at least 12 months. 
  • Contact: 507-354-5528 /


  • Come during a festival! Get the true German experience from New Ulm and visit us during one of our unique German festivals! Visit this page for dates and details.

Complimentary Receptions

We offer a complimentary welcome reception to any bus group at our centrally-located Visitor Center in Downtown New Ulm!  This includes:

  • Reserved parking for your bus
  • Mini apple strudel bites, coffee, lemonade
  • Welcome bags that include visitor guides, coupons, specialty shop brochures, and a small gift
  • Ample restroom facilities

Contact the Chamber/CVB to schedule your reception:, 888-463-9856.

City Tour with Step-On Guide

We also have a step-on guide program!  For $50, an experienced, trained tour guide boards your coach (many wear a Germanic costume) and can take your group on an up-to-2-hour guided tour around the city.  You and your tour guide can determine the itinerary of the tour.  The general city tour will include drive-by and narration of many of the following attractions:

  • Historic Downtown Architecture
  • Holy Trinity Cathedral (we’ll try to go inside)
  • The Hermann Monument
  • Way of the Cross & Fr. Berghold Park
  • Gov. John Lind’s Home
  • Brown County History Museum
  • Brown County Veteran’s Memorial
  • Sites associated with two battles of New Ulm during the US-Dakota War of 1862
  • Defenders’ Monument
  • Martin Luther College Chapel
  • Steamboat Landing Site
  • Author Wanda Gag’s Home
  • German-Bohemian Monument
  • German Park
  • Historic Turner Hall
  • Glockenspiel
  • Heritage Tree

Step-On Guides – Please contact tour guides directly.  You will also pay them ($50) directly.

Guided Downtown Walking Tour – Please contact the Brown County Historical Society at, 507-233-2616.

Guided Historic Cemetery Walking Tour – Please contact the Brown County Historical Society at, 507-233-2616.


Are you having a banquet or evening event and looking for something unique and memorable to entertain your guests?  New Ulm has a lot to offer!  Here are some entertainment options you can hire:




Hub & Spoke Ideas

Extend your stay in New Ulm and explore attractions outside of the area!  We’ve created a map that shows tourism destinations all within 1 hour of New Ulm. 

Explore the New Ulm Hub & Spoke Map here


For more information, contact:
New Ulm Convention & Visitor Bureau
1 N Minnesota St, New Ulm, MN 56073
888-463-9856 //