Group Tours

Are you a tour operator or have you been put in charge of planning a bus group trip to New Ulm for your church, senior citizen group, or local organization?  We can promise you a trip that will be memorable and fun, and have your group asking you when’s the next trip to the Most German City in America?!  Here’s a sample itinerary!

Optional Site Tours

August Schell’s Brewery Tour & Tasting 1-1 1/2 hours / $10 per person / open year-round

Hermann Monument 1/2 hour / $3 per person / open seasonal only

  • Climb to the top of the monument (80′) and see over the Minnesota River Valley for 15 miles
  • No advance registration required

Brown County Museum 30-45 minutes / $7 adult – $5 senior – $4 student – 4 & under Free / Open year-round

  • See the newest exhibits and the award-winning “U.S. – Dakota War of 1862” exhibit
  • Contact: 507-233-2616 /

Gov. John Lind Home 30-45 minutes / $3 per person / Open for groups year-round

  • Tour this elegant Governor’s home and her of his life. Special “Victorian Teas or Lunches” available
  • Contact: 507-354-8802 /

Wanda Gag Home 30-45 minutes / $5 per person / Open for groups year-round

  • Discover this interesting home of two generations of artists, with hand stenciling, paintings, etc.
  • Contact: 507-359-2632 /

Harkin General Store 30-45 minutes / $5-6 per person / Interior closed until further notice

  • Learn about life in 1870 from the old general store on the MN River – with 40% original stock still in store!
  • Contact: 507-354-8666 /

Minnesota Music Hall of Fame 30-45 minutes / $6 per person / Open for groups year-round

  • All styles of Minnesota’s music is represented with exhibits, instruments, hand-held audio devices, etc.
  • Contact: 507-354-7305 /

Morgan Creek Vineyards 45-60 minutes / Tastings are $10 per person / Open seasonally

  • Enjoy an introduction and tasting at this beautiful winery. Optional meals available. Special events abound
  • Contact: 507-947-3547 /

Glockenspiel 10-15 minutes / no charge! / performs daily!

  • Catch the sounds of this 45′ Glockenspiel with 37 bells and 3 chances to hear it daily at noon, 3 & 5 PM
  • No advanced registration required

Kiesling House  30-45 minutes / $3 adults, under 4 free / Memorial – Labor Day Fri & Sat 11AM – 3PM – groups tours year-round

  • Explore this U.S. Dakota War surviving house that is the only wood-framed home left from that era in Brown County!
  • Contact: 507-233-2616 /

Turner Hall 1-2 hours / free – food avail. for purchase / Open daily 10 AM-10 PM

  • Check out the beautiful murals in the Rathskeller that were covered during WWI to prove loyalty to America and restored in 1999
  • Contact: 507-354-4916 /

State Street Theater Co.  45 min. – 1 hr. / Free / Open year round

  • Tour our beautiful recently renovated art deco theater built in 1938 as a part of a WPA addition of the New Ulm High School.  The entire site is on the National Register of Historic places, along with three John Socha murals, owned by the Government Services Administration.  Walk the Glotzbach gallery depicting the history of theater in New Ulm and the historic site itself.  

  • Advanced reservations preferred. Bus Parking is available on Center Street or State Street.

  • Contact us: (507)-359-9990 /  /

Riverside History & Nature Learning Center 1-2 hours / Contact for current hours, but happy to accommodate tour groups

  • Once the Franklin School building, learn all there is to know about riverboats, the clamming industry & river fishing
  • Contact: 507-354-8367 /

Cathedral of the Holy Trinity  30-60 minutes / Daily 7:30 AM – 4:30 PM

  • A fine example of German Baroque architecture originally created by local artists Alexander Schwendinger, Christ Heller & Anton Gag
  • Contact: 507-354-4158

Domeier’s German Store 30-60 minutes / Contact for current hours, but happy to accommodate tour groups

  • Shop Germany in MN! Classic old world store stocked with the same merchandise found in the shops of Germany.
  • The store is small, large groups will have to take turns.
  • Contact: 507-354-4231

Martin Luther College “Chapel of Christ” 30-60 minutes / Always Open

  • Worship services and concerts are open to the public and free of charge
  • Contact: 507-354-8221

Way of the Cross 30-60 minutes / Always Open (chapel not open in winter months, path not shoveled)

  • 14 Stations with statues imported from Bavaria provide a reflective walk up a gentle incline to chapel dedicated to the Mother of Sorrows
  • No advanced registration required

Starkeller Brewery & Tap Room 1 hour / Fri 4-9 Sat 2-9 Sun 1-5

  • Enjoy a glass from the Noble Star series of “sour” Berliner Weiss-style beer. These unique beers are aged at least 12 months.
  • Contact: 507-354-5528 /


  • Come during a festival! Get the true German experience from New Ulm and visit us during one of our unique German festivals! Visit this page for dates and details.

Complimentary Receptions

We offer a complimentary welcome reception to any bus group at our centrally-located Visitor Center in Downtown New Ulm!  This includes:

  • Reserved parking for your bus
  • Mini apple strudel bites, coffee, lemonade
  • Welcome bags that include visitor guides, coupons, specialty shop brochures, and a small gift
  • Ample restroom facilities

Contact the Chamber/CVB to schedule your reception:, 888-463-9856.

City Tour with Step-On Guide

We also have a step-on guide program!  For $50, an experienced, trained tour guide boards your coach (many wear a Germanic costume) and can take your group on an up-to-2-hour guided tour around the city.  You and your tour guide can determine the itinerary of the tour.  The general city tour will include drive-by and narration of many of the following attractions:

  • Historic Downtown Architecture
  • Holy Trinity Cathedral (we’ll try to go inside)
  • The Hermann Monument
  • Way of the Cross & Fr. Berghold Park
  • Gov. John Lind’s Home
  • Brown County History Museum
  • Brown County Veteran’s Memorial
  • Sites associated with two battles of New Ulm during the US-Dakota War of 1862
  • Defenders’ Monument
  • Martin Luther College Chapel
  • Steamboat Landing Site
  • Author Wanda Gag’s Home
  • German-Bohemian Monument
  • German Park
  • Historic Turner Hall
  • Glockenspiel
  • Heritage Tree

Step-On Guides – Please contact tour guides directly.  You will also pay them ($50) directly.

Guided Downtown Walking Tour – Please contact the Brown County Historical Society at, 507-233-2616.

Guided Historic Cemetery Walking Tour – Please contact the Brown County Historical Society at, 507-233-2616.


Are you having a banquet or evening event and looking for something unique and memorable to entertain your guests?  New Ulm has a lot to offer!  Here are some entertainment options you can hire:




Hub & Spoke Ideas

Extend your stay in New Ulm and explore attractions outside of the area!  We’ve created a map that shows tourism destinations all within 1 hour of New Ulm. 

Explore the New Ulm Hub & Spoke Map here


For more information, contact:
New Ulm Convention & Visitor Bureau
1 N Minnesota St, New Ulm, MN 56073
888-463-9856 //