We’re excited to share that New Ulm has been featured by Midwest Living as one of the Midwest destinations that feel like Europe—no passport required.
And honestly… we get it.
Because stepping into New Ulm doesn’t feel like anywhere else in Minnesota.
A Little Slice of Europe, Right Here in Minnesota
With deep German roots, historic architecture, and traditions carried on for generations, New Ulm offers something rare: a place where culture isn’t recreated—it’s lived.
Walk our downtown and you’ll notice it right away.
Old-world brick buildings. Distinctive German-style details. A pace that invites you to slow down and stay awhile.
It’s not just the look—it’s the feeling.
Where Heritage Comes to Life
New Ulm’s European charm goes beyond aesthetics. It’s woven into everyday experiences:
- Festivals that bring the streets to life (hello, Oktoberfest 🍻)
- Historic landmarks that tell the story of our past
- Music, food, and traditions that continue to shape our community today
From the iconic Hermann Monument overlooking the valley to the Glockenspiel chiming in downtown, these aren’t just attractions—they’re part of who we are.
Sip, Savor, and Stay Awhile
If Europe is known for slowing down and enjoying the moment, New Ulm fits right in.
Spend your day:
- Sipping German-style beers brewed locally at August Schell Brewing Company (one of the oldest breweries in the country)
- Exploring cozy cafés and local shops
- Taking in scenic views along the Minnesota River Valley
- Learning about German culture and New Ulm’s rich history at the Brown County Historical Society Museum, historic landmarks, and storytelling experiences throughout town
Then stay the night—and wake up ready to do it all over again.
Because this isn’t a “see it in a few hours” kind of place. It’s a settle in and experience it kind of place.
Why It Matters
Being recognized by Midwest Living reinforces what visitors have been discovering for years: New Ulm offers a truly unique travel experience in the Midwest.
One that feels a little different.
A little unexpected.
And a lot worth the trip.
Accolade-driven recognition like this continues to position New Ulm as a standout destination—and inspires travelers looking for something beyond the typical getaway.
Plan Your European-Inspired Getaway
No flights. No passports. No jet lag.
Just a short drive to a place where old-world charm meets small-town hospitality.
👉 Read the Midwest Living article here!
👉Start planning your trip to New Ulm here!
Eat. Shop. Stay. Play. New Ulm.