Come to one of the best Oktoberfest celebrations in the nation! This traditional festival is modeled after one of the world’s largest celebrations, held each year for several centuries in Munich, Germany. New Ulm’s version takes place during the first two full weekends in October, with festivities happening all over town!
The main locations for Oktoberfest in 2025 are Historic Downtown, Best Western Plus, Schell’s Brewery, and Morgan Creek Vineyards. Click the location below for more information about that event:
There are MANY events and activities happening all over town both weekends!
Click here for a chronological list of performances, events, and attraction hours.
Come see what all the fuss is about!
Ranked among the Best Oktoberfest Celebrations in the Nation by USA TODAY 10Best (2025, 2024, 2023, 2017, & 2015), Minnesota Monthly (2025), Mpls.St.Paul Magazine, 2025), Only in Your State (2025, 2024), Travel Pulse (2019), The Travel Channel (2018), Tripping.com (2017), & The Huffington Post (2016).
Latest News:
Raise your steins! 10 best Oktoberfest Celebrations in the US, USA TODAY 10BEST (2025)
Where to Celebrate Oktoberfest, Mpls.St.Paul Magazine (2025)
Prost! The top 12 Minnesota Oktoberfests to hit in 2025, Star Tribune (2025)
A Guide to Minnesota’s Must-Visit Fall Festivals, Minnesota Monthly (2025)
Where to Celebrate Oktoberfest in Minnesota, Explore Minnesota (2025)
6 Things in Minnesota to Still Look Forward to in 2025, KDHL Radio (2025)
10 Things to Do in Minnesota This Fall, Explore Minnesota (2025)
Grab Your Lederhosen: Here Are the 8 Best Oktoberfests in the US, Only In Your State (2025)
29 Fun Things to Do in Minnesota, According to a Local by U.S. News & World Report (2024)
10 Best Readers’ Choice 2024 Best Oktoberfests by USA Today (2024)
How Oktoberfest Got So Big in America Fifty Grande (2023)
Schell’s Brewery continues its Oktoberfest traditions by KEYC (2022)
The Most Authentic Oktoberfest in America by Only In Your State (2022)
Celebrating Oktoberfest in New Ulm by KSTP Minnesota Live (2022)
The Most Iconic Oktoberfest Celebrations in the US by Travel Pulse (2019)
Bier, Wurst, and Lederhosen by Mpls St. Paul Magazine (2019)
10 Things to Do in MN This Fall by Explore Minnesota (2019)
Oktoberfests Around The Twin Cities by Mpls St. Paul Magazine (2019)
New Ulm Oktoberfest is among the Best in the Nation by Minnesota Monthly (2019)
10 Authentic Oktoberfests in the US You Should Know About by USA TODAY (2019)
The Most Iconic Oktoberfest Celebrations in the US by Travel Pulse (2019)
Grab a Bier this Oktoberfest in New Ulm by MN Explorer/Star Tribune (2019)
The Best Fall Beer Festivals in the US, Fox News (2016)
3 Unexpected Places to Celebrate Oktoberfest in the US, TravelPulse (2015)
10 Oktoberfests To Visit If You Can’t Make It To Munich, Conde Nast Traveler (2015)
Best Oktoberfest in Minnesota, WCCO (2014)
America’s Best Oktoberfests, Fodor’s Travel (2014)
For questions about New Ulm Oktoberfest, contact:
New Ulm Area Chamber of Commerce
507-233-4300
info@newulm.com
Follow us on Facebook!
Transportation Information:
Free Shuttle Van Rides, sponsored by B&L Bar, Best Western Plus, & Schell’s Brewery. Contact these two shuttles for rides – 507-766-6932, 507-217-3850.
Amilla Care Transport – 507-887-5195
October 11th only – MN Beer Bus rides from Pub 500 in Mankato – Mnbeerbus.com/oktoberfest
Uber & Lyft