Festivals and Events

 New Ulm has been known as a “City of Festivals.”
No matter the time of year, you’ll find a reason to link arms with your neighbor and celebrate.



Check out the Community Calendar to see what’s happening this weekend!

Click here to see a listing of 2016 events!



This traditional festival is modeled after one of the world’s largest celebrations, held each year for several centuries in Munich, Germany. New Ulm’s version takes place during the first two weekends in October, with festivities in 4 locations: Historic Downtown, Best Western Plus, Schell’s Brewery, and Morgan Creek Vineyards.

Join us in downtown New Ulm for German food and music, horse-drawn trolley rides and dancing.  The festivities continue during the day and into the evening at the Best Western Plus, with a full schedule of “oom-pah!” including performances from New Ulm’s famous Concord Singers.

Events downtown are free; admission fees for Best Western Plus, Schell’s Brewery, and Morgan Creek Vineyards vary.  

2016 Dates: Oct 7-8 & 14-15 (Cambria Crush Grape Stomp at Morgan Creek Vineyards will take place on Oct 1, 2016).

Fasching/Schell’s Bock Fest:

Saturday, February 6, 2016 – Held the Saturday prior to Ash Wednesday, Fasching and Schell’s Bock Fest give everyone something to look forward to amid a long, cold winter.

Fasching is an old carnival tradition that originated in the European Alps to chase away winter. Each year, strips of cloth are strung across downtown streets in the German peasant tradition, and the “Narren,” masked characters in colorful costumes, walk the streets inviting people to the party. Held at Turner Hall, Fasching includes music, food and dancing, and costumes are encouraged.

Schell’s Bock Fest takes place outdoors on the grounds of Schell’s brewery. Enjoy an award-winning beer or root beer beside a big bonfire and a few thousand friends. The highlight of the day is the Bock Medallion Hunt, when participants use clues to find the “bocks” (a gruff and stubborn goat of winter), to win cash and merchandise prizes.

 Bavarian Blast; Festival; New Ulm; Beer

 Bavarian Blast:

July brings Bavarian Blast to the Brown County Fairgrounds for a weekend-long celebration of our German heritage and culture. In addition to music and food under the festival tent, visitors will enjoy an arts and crafts festival, Kinderblast for the kids and a 10K or 2-mile Fun Run and the Grande Parade, held on Sunday.  July 15-17, 2016 www.bavarianblast.com

 Fireworks over Hermann


Join us for a celebration at Hermann the German!  The party is held at Hermann Heights Park (14 Monument St.) in the shadow of the 102-foot monument, and below in Harman Park (101 North Garden St.).

Dance to live German music throughout the day, snack on some German and American food, and refresh with Schell’s beer and 1919 Root Beer – on tap all day!  Festivities begin at 10am.

Be sure you check out the event highlights: Thunder In The Valley by the New Ulm Battery and New Ulm Municipal Band (cannon shoot with 11 guns!) at 6 pm, and the Fantastic Fireworks over the Hermann Monument at 8:30 pm.  Music continues into the night.  Saturday, September 10, 2016


For more information, go to www.hermannmonument.com.

Other events:


Downtown2Christmas in New Ulm:

The holidays are a magical time to visit New Ulm. The fun begins with the “Shopping Opener,” a kickoff to the shopping season held the first two weekends in November in conjunction with the Minnesota deer hunting season. 

Click here for more details about visiting New Ulm during the Holidays!

The Friday evening after Thanksgiving, New Ulm welcomes Santa to town with a Parade of Lights.

Throughout December, downtown New Ulm is adorned with natural evergreen boughs, trees and lights – a tradition since 1925.


Shopping Opener

The hunt is on in November in New Ulm!  While some are deer hunting, come to the Annual Shopping Opener in New Ulm! “No license” is needed for this destination event.  November 4-6 & 11-13, 2016.

Shopping divas make it a tradition to kick off the shopping season here in New Ulm. Eat, stay and play on either of the two weekends. The New Ulm Specialty Shops have joined together for open houses, tasty treats, events and giveaways.

Check out the Women’s Expo – over 100 vendors with demonstrations, crafts, wellness, home businesses and more. This first-weekend event is sponsored by the Early Childhood Family Education Program and grows every year.

The GnomeMade Artisan Market will host open houses throughout the city on the first weekend of the Shopping Opener.

Don’t miss all of the creative energy that this town has to offer! Grab your gear, polish up your charge card and plan a visit to New Ulm for Shopping Opener.

Location: Downtown and all around town.
Date/Times:  1st and 2nd full weekends in November
Contact: 507-233-4300



Morgan Creek Vineyards:

The vineyard plays host to a series of festivals throughout the year, starting each spring with Maifest and the Bacchus Festival.  In October, get your feet grape-stained during the Cambria Crush annual grape stomp. Jazz nights, the annual winemaker’s dinner and a Christmas Candlelight Wine Tasting round out the year. www.morgancreekvineyards.com


Brown County Free Fair:

Each August the fair includes a carnival, a variety of free entertainment, livestock shows, the demolition derby and a truck and tractor pull. Admission to the fairgrounds is free; tickets are required for some events. www.browncountyfreefair.com.  August 10-14, 2016



2016 Calendar of Events (see Community Calendar for more events)


  • Fasching, Feb 6

  • Bock Fest at Schell’s Brewery, Feb 6

  • Parade of Bands, Feb 7

  • #ShopNewUlm Event, Feb 11

  • I Love You, You’re Perfect, Now Change Valentine Musical Comedy at State Street Theater, Feb 12-13

  • Lion’s Club Dad’s Belgian Waffle Brunch, Feb 28

  • Welcome To The Party Newcomers Event, Mar 3

  • Figure Skating Club Ice Show, Mar 4-5

  • #ShopNewUlm Event, Mar 10

  • Farm Show, Mar 11-12

  • Black Powder Trade Show, Mar 12-13

  • Irish Tea & Luncheon/Village Market Craft Fair, Mar 12

  • St. Patrick’s Day Parade, Mar 17

  • Joe’s Camper & Outdoor Show, Mar 17-20

  • Prairie Piecemakers Quilt Show, Mar 18-19

  • New Ulm’s Home and Health Show, Apr 1-3

  • City-wide Indoor Garage Sale, Apr 9

  • #ShopNewUlm Event, Apr 14

  • Spring Boutique Week, Apr 14-16

  • The Glass Menagerie Spring Drama at State Street Theater, Apr 15-17

  • The Circus Comes to Town! Apr 22

  • Cocktails at the Governor’s – Lind House Fundraiser, Apr 29

  • Turner Hall Gala Fundraiser, Apr 30

  • Mai Fest at Morgan Creek Vineyards, May 7

  • New Ulm Car Hop & Shop, May 12

  • Bacchus Fest/Spring Wine Release at Morgan Creek Vineyards, May 21

  • Flying Dutchmen Motorcycle Club Motorcycle & ATV Flat Track Races, May 21-22

  • Community-Wide Garage Sale, June 3-4

  • Motorcycle Road Run at Flying Dutchmen Motorcycle Club, June 5

  • New Ulm Car Hop & Shop, June 9

  • New Ulm Golf Invitational, June 10-12

  • Autofest – Car Show, June 26

  • Patriotic Day at Turner Hall, July 4

  • New Ulm Car Hop & Shop, July 14

  • Crazy Days, July 15-16

  • Bavarian Blast, July 15-17

  • German Winefest at Morgan Creek Vineyards, July 15-17

  • B&L Golf Classic, July 24-25

  • Kiss Me, Kate Summer Musical at State Street Theater, Jul 28-31

  • Brown County Free Fair, Aug 10-14

  • New Ulm Car Hop & Shop, Aug 11

  • Newsies, Children’s Theatre Workshop at State Street Theater, Aug 12-14

  • US-Dakota War Commemoration, Aug 15-21

  • Flying Dutchmen Motorcycle Club Motorcycle & ATV Hill Climb, Aug 28

  • Schell’s Bottle Cap Golf Open, Aug 28-29

  • New Ulm Car Hop & Shop, Sept 8

  • Pitchfork Fondue – Lind House Fundraiser, Sept 9

  • HermannFest, Sept 10

  • Lion’s Club Fly-In Breakfast, Sept 11

  • Modenschau Fashion Show, Sept 16

  • Night at the Museum Gala Fundraiser, Sept 17

  • Flying Dutchmen Motorcycle Club Motorcycle & ATV Flat Track Races, Sept 17-18

  • Cambria Crush Grape Stomp at Morgan Creek Vineyards, Oct 1

  • New Ulm Area Wedding Show, Oct 2

  • Pumpkinfest, Oct 2

  • Oktoberfest, Oct 7-8/14-15    

  • #ShopNewUlm Event, Oct 13

  • MEA (Education MN – no school state-wide) – Visit us! Oct 20-21

  • World Concertina Congress & Hall of Fame Induction, Oct 29

  • Haunted School, Oct 21-22, 28-29, 31

  • Turner Haunt, Oct 28-31                                                            

  • MN Music Hall of Fame Induction, Nov 4

  • Showcase of Hall of Fame Musicians, Nov 5

  • Holiday Shopping Opener Weekends, Nov 4-6/11-13

  •  “Wine Diva Days” at Morgan Creek Vineyards, Nov 4-6

  • GnomeMade Market, Nov 4-6

  • Women’s Expo, Nov 5

  • #ShopNewUlm Event, Nov 10

  • Christmas Candelight Winetasting at Morgan Creek Vineyards, Nov 18

  • Parade of Lights Downtown, Nov 25

  • Small Business Saturday, Nov 26

  • Holiday Open House at Morgan Creek Vineyards, Dec 3-4

  • #ShopNewUlm Event, Dec 8    

  • Christmas Luminaries at Schell’s Brewery, Dec 24-25