Winter Weekend Warm-Up

Are you a tour operator or have you been put in charge of planning a bus group trip to New Ulm for your church, senior citizen group, or local organization? We can promise you a trip that will be memorable and fun, and have your group asking you when's the next trip to the Most German City in America?!

9:30 AM – Arrival at New Ulm Chamber of Commerce
Welcome reception with light snacks, coffee, and intro remarks at the Chamber to kick things off in a friendly, local way.

10:00–12:00 PM – Downtown Walking/City Bus Tour
Distribute self‑guided historic tour brochures from the Visitor Center or meet your Tour Guide. Explore Victorian architecture, German‑heritage buildings, and the unique history of New Ulm, MN.

12:00 PM–12:15 PM – Glockenspiel Pause
Catch the Glockenspiel show at Noon, 1, 3, 5 and 6 PM daily to see its 45′ tower chime in German‑style tunes. Great photo op and no cost!

12:15–1:30 PM – Lunch at Turner Hall Rathskeller
Dig into a German‑style plate—brats, sauerkraut, spätzle, (American options as well!)—and sip a cold beverage while admiring restored historic murals in the Turner Hall Rathskeller.

1:30 PM–2:30 PM – Brown County Historical Society
Tour three floors of exhibits detailing German immigration, Dakota War of 1862, and local history. Admission $7 adults, $5 seniors

2:30 PM–3:30 PM – Hermann Heights Monument
Climb ~99 steps to the top of the Hermann Monument for sweeping views over the Minnesota River valley. It’s seasonal, around $3 per person, and a signature for New Ulm’s German‑American identity.

3:45–5:00 PM – August Schell Brewing Co. Tour & Tasting
Guided brewery tour of one of Minnesota’s oldest breweries, with rathskeller access, gardens, gift shop, and a tasting included (~1–1.5 hrs, ~$10 per person)