Holidays In New Ulm

Festive Downtown

The holidays are a magical time to visit New Ulm. Beginning in late November and throughout December, downtown New Ulm is adorned with natural evergreen boughs, trees and lights – a tradition since 1925.  The historic downtown is lined with 60+ real Christmas trees.  Real garland, lighted for the season, hangs across the streets.  Storefront windows are full of holiday items for sale.  It smells and feels like Christmas in Downtown New Ulm during the holiday season!

Extended Shopping Hours

New Ulm is full of unique, one-of-a-kind, locally owned shops!  Find the latest fashion at one of our many clothing boutiques.  Decorate your home for the holidays with exceptional home decor items available at our several specialty shops.  Serve some homemade fudge purchased here at your holiday parties.  Looking for something more traditionally German? Cuckoo clocks or beer steins make excellent gifts!

#ShopNewUlm for the Holidays!

Show your support for local businesses and finish your Christmas shopping at the #ShopNewUlm for the Holidays.

Holiday Workshops

Want to learn more about decorating your home for the holidays?  Attend a holiday workshop with your girlfriends and take-home beautiful Christmas items you created!  New Ulm has several holiday workshops taught by decorating experts held throughout the season!  Check out the Community Calendar to find these dates.

Menzel Christmas Village at the Brown County History Museum

Louise Fritsche began collecting the figurines in 1937, making a skating pond scene with a mirror. She added to the scenes as she found figurines that fit. Most were made in this country, but some were bought on the Menzel’s trips to Germany and Switzerland. One ceramic German village is more than 100 years old and other villages have the buildings lighted inside.

It used to take Louise Menzel 4 1/2 days to set up her Christmas decorations. As time passed the task of arranging the villages of perfectly built German homes, stores, skaters, children and animals became enormous.  In 1983, Louise donated the Menzel Village to the BCHS so it could be set up and enjoyed by children and adults as well each Christmas season.

The Menzel Christmas Village will open on Friday, Nov 25.  There will be free admission all day, 10am-4pm.  The Museum will close as usual at 4pm, but then re-open from 6:30-8:30pm and have an open house after the Parade of Lights.  Admission will be free, and there will also be hot cider, cookies, and solo guitar Christmas music from Lee Weber.  The Menzel Christmas Village will be on display through the end of the year. 

Christmas Luminaries at Schell’s Brewery

There’s nothing like the holiday tradition of the Christmas Luminaries Display at Schell’s Brewery.  Every year, the Marti family lights luminaries on the Schell’s Brewery grounds and invites the public to come stroll through the park (1860 Schell Road).  They are lit on Christmas Eve and Christmas Day at 6pm., or 507-354-5528 for more information.

New Ulm Holiday Events

Check out the Community Calendar for a full list and more details about these events.

Holiday Shopping Opener / Nov 8-10

Women’s Expo & Craft Fair / Nov 9

GnomeMade Artisan Market / Nov 7-10

Parade of Lights / Nov 29

Small Business Saturday / Nov 30

#ShopNewUlm For the Holidays/ Dec 12

Christmas Luminaries @ Schell’s Brewery / Dec 24 & 25