The New Ulm Area Chamber of Commerce is excited to announce the 2026 Business of the Year nominees. The following are nominated for Large Business of the Year: J&R Schugel Trucking, Nuvera, and Weelborg Chevrolet. The Small Business of the Year nominees are Guldan Family Farm, Schaefer Companies, and Ulm Sweet Ulm. Congratulations to all of the businesses for their recognition from the New Ulm business community.

Since 1974, the New Ulm Area Chamber of Commerce has recognized businesses in the New Ulm area for their Chamber involvement, community involvement and economic impact. Chamber members were asked to nominate businesses for this award. The Chamber Board of Directors reviewed all nominations and selected the top 3 nominees in each category. Now it is time for the Chamber Membership to decide who will be awarded this coveted recognition. The Large and Small Business of the Year Award recipients will be announced and recognized at the Chamber Annual Meeting, taking place on Tuesday, February 10th at Turner Hall. Tickets are on sale now online or at the Chamber Office.

Every Chamber Member Business/Organization can vote once in each category, Large and Small. We’ve compiled profiles on each of the nominees to ensure voters can make an informed decision before casting their votes. This year, there is online and in-person voting options. Online voting is open now through February 9th. In-person voting will take place at the Chamber Annual Meeting on February 10th.

Chamber Members, please review the profiles below and then click here:

Online Voting Link (Google Form)

Note that each Chamber member business only gets one vote, so you will be required to enter which business you are representing, and we will only accept one vote per business. Please work with other staff internally to make these decisions. You will be allowed to vote for one small business and one large business. If you experience any issues with voting online, please contact the Chamber: chamber@newulm.com, 507-233-4300, or visit the Chamber Office at 1 N Minnesota St.

Small Business Nominees:
Guldan Family Farm
Schaefer Companies
Ulm Sweet Ulm

Large Business Nominees:
J&R Schugel Trucking
Nuvera
Weelborg Chevrolet

Guldan Family Farm

Small Business Nominee

At that time, Broadway was undergoing construction and a choice was made to put their collective energy into attending farmers’ markets and expanding the produce operation, moving forward as Guldan Family Farm thereafter. We began our area’s first CSA program in 2008, bringing an educational and personal connection to local agriculture. We’re proud to continue raising 25 acres of all things fresh from “A”sparagus to “Z”ucchini for New Ulm!

As a family operation, we prioritize contributing to the community we live in. “If you can, you should. If you should, you must” was a phrase often spoken as we saw a surplus of our fall crops on the horizon. This season over 6,000lbs of produce, harvested by hand, was donated to NU’s Community Friends Thanksgiving Dinner, NUMAS Haus, Southern MN Food Recovery, veterans’ programs, and others. Having a “past life” in education, we partnered with NU schools presenting in classrooms, partnering with River Bend Educational District’s WORK student program, collaborating with a student field trip involving decorated pumpkins donated to residents in assisted living facilities. We even hire about 20 youth for what is typically their first “real job” and start them with an incentive pay structure.

Since transitioning to the next generation of the farming family, we’ve focused our efforts in contributing to and being involved in the Chamber and its mission of promoting NU’s business community. We’ve had a presence in NUBRA, Network New Ulm, and the Chamber’s board of directors. When the Chamber took on the task of organizing the NU Farmers Market (where we’ve had a regular presence since its inception 29 years ago), we immediately volunteered to be on the steering committee and have been a proud sponsor since. Winter being a bit slow on the farm, we’ve volunteered with Baggin’ in the Street and sponsored the event as well.

In 2025 we were proud to have a role in our economy and collaborate with many community businesses. We make it a point to purchase as much of our farming supplies from local businesses as possible, be it seed stock, starting soils, or trees for a potential peach crop years down the road. We provided fresh ingredients to Sippet Coffee and Bagels, Lola’s, Oak Hills Living Center, and Ecumen Pathstone, while patrons of the Market could find us there nearly every Thursday and Saturday of the season. We were grateful to A to Zinnia for allowing us to have a visible presence during our early peas season before the markets began. As 2026 is still “fresh,” we look forward to new and upcoming collaborations and are excited for what the future holds in store!

Schaefer Companies

Small Business Nominee

The company has expanded to include Schaefer Crane service, starting in 1981, under the direction of Steve Schaefer. The Crane Service started with a single 12½-ton crane and the business has grown to serve New Ulm, surrounding areas & States, offering a large fleet of crane sizes for all project sizes.

Most recently, in 2021, guided by the vision of Ryan Bauer and Derek MacHolda, Schaefer Contracting LLC was formed, extending the family of companies into general contracting and millwright services for the grain, ethanol, and processing industries. This expansion carries on the values shared by Schaefer Companies and their commitment to quality, professionalism and giving back to the communities in which they serve.

Schaefer Companies’ dedication extends beyond business, with active involvement in events like Spiking in the Streets, sponsorship of the Brown County Free Fair concert, and the beloved upside-down Christmas tree display —featured nationally on news outlets. They’ve also hosted family-friendly gatherings such as Trunk-or-Treat and Deck the Trucks with the ROC Truck Club, bringing joy and connection to New Ulm and surrounding areas.

Reflecting their spirit of giving, Schaefer Companies have supported numerous local organizations, including donations to the Courtland Recreation Association, Arctic Plunge, New Ulm Polka Palooza, New Ulm Auto Fest, New Ulm Fire Department, Special Olympics, River Valley BMX, and New Ulm Jaycees Christmas Basket Fund, among many others.

With upcoming commitments to events like the Turner Hall Fundraiser Brunch, New Ulm Area Sportsman Fishing Contest and Baggin’ in the Streets 2026, Schaefer continues to invest in the community that has supported them for generations.

Schaefer’s thanks you for your nomination!

Ulm Sweet Ulm

Small Business Nominee

Community Involvement

Community is the core reason Ulm Sweet Ulm was founded. Lykke Books hosts four book clubs along with many community-led groups and gatherings. The bookstore regularly brings a mix of local, regional, and nationally recognized authors—including Allen Eskens, William Kent Krueger, and Kate DiCamillo—for book signings, meet-and-greets, and community discussions.

USU collaborates with many area organizations, including Allina Health Hospice, area libraries and schools, Brown County Historical Society, The Grand Center for Art & Culture, Gutes Essen Deli & Catering, Sweet! Indeed Bakery (Madelia), and Martin Luther College. These partnerships help drive foot traffic, create shared visibility, and strengthen downtown New Ulm’s collective success.

Since opening in May 2024, the Ulm Sweet Ulm organizations have led more than 250 public events and classes, in addition to private events hosted by community organizations and individuals. Activities have ranged from yoga classes and art exhibits to school book fairs, open mic nights, bicycle repair classes, Spanish-English language exchanges, crocheting groups, book exchanges, and more. Lykke Books regularly donates books to area schools and Little Free Libraries, mentors students, and serves as a vocational assistance worksite through MNVAC.

Lykke Communities and its board of directors work across New Ulm to promote social connection. They conducted a community-wide youth survey and focus groups to identify areas of need that guide programming decisions, including offerings such as group ukulele lessons and bike maintenance classes. The board includes community leaders representing 4-H Extension; Healthy Communities, Healthy Youth; the NU Police Department; ISD 88; mental health practitioners; and the Optimist Club.

Economic Contributions

In addition to serving New Ulm residents, USU has become a regional destination. Customers routinely travel from Worthington, Fairmont, Windom, and Mankato to shop the bookstore while also visiting area restaurants and attractions. USU also offers space for pop-up shops, providing local makers opportunities to sell their goods during single- or multi-day events with minimal overhead.

Chamber Involvement

Ulm Sweet Ulm supports the New Ulm Chamber of Commerce through membership, sponsorship, in-kind donations, and volunteerism. Prior to opening, USU sponsored a booth at the Home & Health Show, using attendee feedback to inform what is now the USU community hub. USU hosted the Teacher in the Workplace program, and team members currently serve on multiple Chamber committees, including the Chamber Board, Downtown Action Team, and Weihnachts Markt. USU has also historically served on committees such as Oktoberfest and the Women’s Networking Event and includes Network New Ulm alumni.

USU participates in community pride-building efforts such as Festive Facades, the Halloween Hop, and major shopping events. They sponsor events including Oktoberfest and the Women’s Networking Event, provide in-kind donations for Chamber initiatives such as HYPE, NNU, and Willkommen, and volunteer at the Farmers Market to offer family-friendly activities.

J&R Schugel Trucking

Large Business Nominee

J&R Schugel’s New Ulm office employs approximately 90 corporate team members and, through its terminal, facilitated the onboarding of 150 drivers in 2025. These efforts provide high-quality, stable employment opportunities that support employees and their families. In addition, the company drove economic growth through a $31 million capital investment, purchasing 173 trucks to enhance fleet capabilities while supporting the regional economy.
In 2025, J&R Schugel’s fleet traveled an impressive 61,951,846 miles—the equivalent of 260 trips to the moon—and handled 91,565 shipments. The company maintained a strong focus on southern Minnesota, picking up 5,742 outbound loads for customers in the region, with more than 57% originating in New Ulm. Local partners included Kraft (2,246 loads), 3M (110 loads), AMPI (169 loads), and American Artstone (137 loads). Additionally, 3,689 inbound loads were delivered to support businesses across southern Minnesota, further reinforcing J&R Schugel’s commitment to strengthening the local economy.
Community involvement remains central to J&R Schugel’s values. In 2025, the company participated in events such as the ECFE (Early Childhood Family Education) vehicle fair, local parades, and the adopt-a-family program. J&R Schugel also continued its collaboration with New Ulm High School’s Career and Technical Education (CTE) program, helping inspire and educate the next generation of skilled professionals.
Also in 2025, J&R Schugel joined the IPS family of companies, forming an organization operating approximately 2,000 tractors and 6,000 trailers. This strategic partnership enhances long-term stability, expands operational capabilities, and positions the company for continued growth—while preserving its employee-owned culture and ongoing commitment to the communities it proudly serves.

Nuvera

Large Business Nominee

To date, Nuvera has completed more than 75% of its initial project construction. Over 65% of the company’s residential and business customers are now connected to the fiber network.

The Gig City project creates new opportunities for local businesses and families by improving access to remote work, medical services, and connection with loved ones. A reliable fiber network fosters economic growth and helps New Ulm remain competitive in a global economy. We are driven by our commitment to fostering a thriving, interconnected community through fast and reliable service.

Beyond technology, Nuvera is deeply rooted in New Ulm. We are proud to be the only local internet provider with an office where you can speak to our staff in person. Employing almost 100 people in the New Ulm area, our team takes pride in a customer-first approach that prioritizes personalized service.

As a company headquartered in New Ulm, we enthusiastically support local events and initiatives—our employees love taking part in these activities, and we appreciate how they draw even more people to our vibrant community, including:

• Bavarian Blast
• Oktoberfest
• HermannFest
• Spikin’ in the Streets
• Baggin’ in the Streets
• Halloween Hop
• Annual Chamber Dinner
• Holiday trees

Our commitment to education is strong, with four annual scholarships awarded to students from New Ulm area schools. Additionally, in 2025, Nuvera donated more than $15,000 to schools, nonprofits, community fundraising events, and local institutions like the fire and police departments.

Looking ahead, innovation remains our driving force. From expanding our fiber network to delivering exceptional service, we are dedicated to excellence. We aim to not only meet today’s needs but also anticipate tomorrow’s challenges, ensuring we remain a trusted partner for every customer. Together, we are building a future where technology empowers and unites our community like never before.

Weelborg Chevrolet

Large Business Nominee

Built on a foundation of trust, integrity, and customer care, we have spent many years helping families, farmers, and businesses find reliable transportation while building lasting relationships. Our mission goes beyond sales; it’s about supporting the people and organizations that make New Ulm a great place to live and work.

Community Involvement
Community involvement is a core value at Weelborg Chevrolet. We believe a strong business and a strong community go hand in hand, which is why we actively support local schools, nonprofits, youth programs, and community events throughout the year. From sponsoring athletic teams and school activities to contributing to fundraisers, raffles, and local causes, our goal is to give back in meaningful and consistent ways.

We also proudly support events that bring people together and strengthen connections across generations. Whether lending vehicles for local events, supporting charitable drives, or contributing resources to community initiatives, we strive to be a dependable partner to the organizations that serve NU and the surrounding area.

Economic Contributions
As a locally operated dealership, we play an important role in NU’s economy. We provide stable employment opportunities for local residents across sales, service, parts, and administrative roles, helping families build careers close to home. We also work with local vendors and service providers whenever possible, keeping business dollars circulating within the community.

Recently, we have invested significantly in our facilities, including a showroom and service expansion designed to better serve customers and support future growth. This investment reflects our long-term commitment to New Ulm—not only as a place to do business, but as a community we are proud to be part of.

By offering a wide selection of new and pre-owned vehicles, along with certified service and parts, we help keep residents shopping locally rather than traveling outside the area.

Chamber Involvement
We have been an active member of the Chamber for many years. Through this involvement, we collaborate with fellow businesses to promote local commerce, participate in community events, and support initiatives that encourage economic development. Our team regularly takes part in Chamber-sponsored activities and community promotions, recognizing the importance of working together to build a thriving business environment.

What Sets Weelborg Chevrolet Apart
What truly sets us apart is our people and our commitment to doing business the right way. We pride ourselves on offering a welcoming, no-pressure experience where customers are treated with honesty and respect. Many of our customers are multi-generation families who return because they trust our team.

Looking Ahead
As we look to the future, Weelborg Chevrolet remains committed to serving NU with the same values that have guided us for years. We are grateful for the continued support of our customers, community partners, and fellow businesses, and we look forward to growing alongside the community we proudly call home.

Congratulations to all of this year’s nominees!

Vote here
1 vote per Chamber Member Business/organization

The New Ulm Area Chamber of Commerce has a membership of 380+ businesses including New Ulm’s largest and smallest employers, retailers, professional services and interested individuals.  The Chamber’s mission is to encourage economic growth in our community by supporting our members through business development, networking, education, advocacy, and access to resources. A variety of businesses have been recognized as Business of the Year since 1974, including both large employers, small businesses and retail stores. To learn more, or to purchase tickets to the Chamber Annual Meeting, contact the Chamber at www.newulm.com, chamber@newulm.com, or 507-233-4300.