Parade of Lights

Parade of Lights this year will be much different than in previous years. Based on recommendations from the Department of Health, this year’s parade will be a reverse parade. A reverse parade means the units will be parked along the curb on each side of the street and those that wish to view the parade will drive down the middle.

The parade will take place on November 27 and the official start time will be 6pm and will end at 7pm. We ask that viewers of the parade line up to enter Minnesota St on the intersection of 4th North and Minnesota. Please use German Street and Minnesota Street as you line up, do not block Broadway. Please watch for directions from the New Ulm Police Department and Chamber volunteers. You can tune into KNUJ for live parade coverage on 860 AM and 97.3 FM. Check KNUJ’s Facebook page for live coverage with your host Jim Bartels and Kim Hanson!

Here are some general guidelines for the parade: the sidewalks are closed to the public. Please remain in your vehicle while viewing the parade. Please drive slowly with your driving lights on. Decorate your own car, but ensure that lights and decorations are not dragging on the ground. No honking, this impacts others along the parade route. The New Ulm Police Department and color guard will lead the parade, they will keep the pace. There will be no candy, coupons or other handouts.


For updates and other guidelines please check or If you have other inquires you can always email: or reach us by phone at 507-233-4300.