Shopping Opener

New Ulm is the OG when it comes to Shopping Openers! Lots of towns have been getting in on the action in recent years, but we've been hosting our shopping opener since before boutique shopping was cool.

While some are deer hunting, shoppers are hunting in New Ulm for the best finds! Check out our annual Shopping Opener in New Ulm, November 6, 2021.

Shoppers make it a tradition to kick off the shopping season here in New Ulm. Eat, stay, shop and play! The New Ulm Specialty Shops have joined together for open houses, tasty treats, events and more.

Check out the New Ulm Women's Expo and Craft Fair – over 100 vendor booths, crafts, wellness, home businesses and more. This event is sponsored by the Early Childhood Family Education Program and grows every year.

The GnomeMade Market will host open houses throughout the city on the weekend of the Shopping Opener.

Don’t miss all of the creative energy that this town has to offer! Grab your gear, polish up your charge card and plan a visit to New Ulm for Shopping Opener.

Location: Downtown and all around town.
Date/Times: Follows Deer Opener - Saturday, November 6th, 2021
Contact: 507-233-4300,


2019 Shopping Opener Schedule
Events are still being scheduled. Check back for updates, or view the event calendar.

More details about these events on the Event Calendar.

Thursday, November 7

8am-5:30pm– GnomeMade Market Preview: Little Brick House on State, From the Heart Creations, the Needle House, and New Ulm Community Market Artisans (see flyer below)
5:15-6:15pm – Yoga 101/The WELLness Collective
5:30-8:30pm - Power of the Purse - United Way Fundraiser/Best Western Conference Center
5:30-7:30pm - Friends of Library Book Sale/Library
6:00-8:30pm - Br. Cty Humane Society's Wine, Beer & Hors D'oeuvres Gala/Country Club

Friday, November 8

10am-6pm - A to Zinnia Wreath Workshop
8am-5:30pm – GnomeMade Market (see flyer below)
9:30am-5pm – Friends of the Library Book Sale/New Ulm Public Library
11am-5pm – Christmas Open House/Schell’s Brewery Gift Shop
11am-5pm - Wine Diva Days/Morgan Creek Vineyards
6pm-9pm – Fitness Fun Day/ New Ulm Rec Center (Free Admission)
6:30am-9:30am – Farm-City Day Celebration/Brown County Fairgrounds
8am-5pm – Virtual Reality Fridays/Tech Unlimited
7pm-10pm – Tristan Blue/Monalena
7:30-10:00pm - Bridge & Wolak Duo/Martin Luther College

Saturday, November 9

8am-5:30pm – GnomeMade Market (see flyer below)
8am-9am – Beginners Yoga/Jefferson School Room 305D
9am-2pm – Women's Expo & Craft Fair/Jefferson Elementary
9am-2pm – A to Zinnia Wreath Workshop
9am-5pm - Paintings, Prints, Posters & Photos/307 N Minnesota
9:30am-2pm – Friends of the Library book sale/New Ulm Public Library
10am – Maid Rites/American Legion
11am-5pm - Wine Diva Days/Morgan Creek Vineyards
5pm-10pm – Bar Crawl & Cocktail Competition/Russell Davis

Sunday, November 10

9am-5pm - Paintings, Prints, Posters & Photos/307 N Minnesota
11am-2pm Sunday Brunch/Morgan Creek Vineyards
11am-3pm – GnomeMade Market (see flyer below)
11am-5pm - Wine Diva Days/Morgan Creek Vineyards
11am-2pm – A to Zinnia Wreath Workshop/A to Zinnia

GnomeMade Market (click for larger map):

Hometown Holiday Hunt

New this year, several shops have come together to offer a "shopping bucks" promotion!  Click here to learn more.