39th Annual Oktoberfest

Oct 1-2 & 8-9, 2021

Come to one of the best Oktoberfest celebrations in the nation!  This traditional festival is modeled after one of the world’s largest celebrations, held each year for several centuries in Munich, Germany. New Ulm’s version takes place during the first two full weekends in October, with festivities happening all over town!  The main locations for Oktoberfest in 2021 are Historic Downtown, Best Western Plus, Morgan Creek Vineyards and Schell’s Brewery.


If you're coming from Mankato and need a ride, please visit www.mnbeerbus.com/oktoberfest. There are still seats available as of 10/01/2021

Shuttle buses in New Ulm will run on Saturday only. The bus will include the following stops: B & L Bar, Green Mill/Best Western Plus, Schell's Brewery (South Park), and The Starkeller. The hours of operation for the shuttle bus are 10am-9pm.



Friday, October 1

Best Western Plus & Green Mill

$10 per person

Concord Singers  - 5:00pm - 6:00pm
Keg Opening - 6:00pm – 6:30pm
Concord Singers - 6:30pm - 7:30pm
Powerhouse - 8:00pm - 11:30pm

B & L Bar

8:00pm DJ CPR


8:00pm Karaoke

Saturday, October 2nd

Downtown New Ulm

Join the Chamber of Commerce with a downtown festival of music, fun and food. Help celebrate the heritage of New Ulm in the Germanic-American Day parade on October 2. The parade begins at the Glockenspiel (4th N Street and Minnesota) and ends at Center Street where the music beings! Celebrate the harvest with bands like Dain’s Dutchmen, Blue Ringers, Deer Brand Band GEN 2. German inspired food and treats will be served alongside Schell’s Brewery beer, Doppeleichen wines, Tallgrass Cider and 1919 Root beer.

  • 10:00 am-12:00pm
    Dain's Dutchmen

  • 11:00 am
    German-American Day Parade Downtown

  • 12:00 pm-3:00pm
    Blue Ringers

  • 3:00pm-5:00pm
    Deer Brand Polka Band GEN 2

    Best Western Plus & Green Mill

    $10 per person

    Concord Singers - 2:00pm - 3:00pm
    Schell’s Hobo Band - 3:30pm – 6:00pm
    Concord Singers - 6:30pm - 7:30pm
    Dain’s Dutchmen - 8:00pm -11:30pm

    B & L Bar

    Johnny Helget and Nate Frederickson 4:00pm - 8:00 pm

    DJ CPR 8:00 - to close


    Live band 8:00 - 11:00 pm

    Voted BEST Fall Event in Southern Minnesota by Explore Southern Minnesota!

    Friday, October 8

    Best Western Plus & Green Mill

    $10 per person

    Concord Singers  - 5:00pm - 6:00pm
    Keg Opening 6:00pm – 6:30pm
    Concord Singers - 6:30pm - 7:30pm
    Sandra Lee and Velvets- 8:00pm - 11:30pm

    B & L Bar

    8:30pm Up All Night DJ


    Chopper 8:00pm - 11:00 pm

    Schell's Brewery

    Pre-Party from 5:00pm to 9:00pm Free Entry for 21 and up ONLY! Street Dance featuring DJ Strudel Boy

    Saturday, October 9

    Schell’s Brewery Oktoberfest: 10:30 am – 5 pm

    Oktoberfest is Back!

    What to expect: $10 admission with no advance ticket sales! Beer and food will be available for purchase. Must have ID's to enjoy beer. Please no outside food or beverages. Backpacks and large bags will be subject to search. 

    10:30 am Gates Open

    10:45 am Beer Wagon Arrives

    11:00 am Tapping of the Fest Keg

    11:02 am Schell's Hobo Band

     1:30 pm Alpensterne

     4:30 pm Last call for alcohol!

     5:00 pm Close


    Best Western Plus & Green Mill

    $10 per person

    Concord Singers - 2:00pm - 3:00pm
    Leon Olson & Dain’s Dutchmen - 3:15pm – 7:00 pm
    Concord Singers - 7:30pm – 8:30pm
    Bockfest Boys - 8:30pm -12:00am

    B & L Bar

    9:00am Adam Munsterman

    Heide & The Good Old Boys 4:00pm - 8:00 pm


    The Hotel Blue Band 8:00pm - 11:00 pm

    Saturday, October 9

    Come see what all the excitement is about!

    Ranked among the Best Oktoberfest Celebrations in the Nation by The Travel Chanel (2018), Midwest Living (2018), Travel + Leisure (2017), Food&Wine (2017)The Huffington Post (2016)Fox News (2016)USA TODAY 10Best (2017 & 2015), Conde Nast Traveler (2015)Tripping.com (2015), TravelPulse (2015), Fodor’s Travel (2014), and voted Best Oktoberfest in MN by WCCO (2014).

    Latest News:

    Bier, Wurst, and Lederhosen by Mpls St. Paul Magazine (2019)
    10 Things to Do in MN This Fall by Explore Minnesota (2019)
    Oktoberfests Around The Twin Cities by Mpls St. Paul Magazine (2019)
    New Ulm Oktoberfest is among Best in the Nation by Minnesota Monthly (2019)
    10 Authentic Oktoberfests in the US You Should Know About by USA TODAY (2019)
    The Most Iconic Oktoberfest Celebrations in the US by Travel Pulse (2019)
    The USA's Best Fall Wine Harvest Festivals by Budget Travel (2019)
    Grab a Bier this Oktoberfest in New Ulm by MN Explorer/Star Tribune (2019)

    For questions about New Ulm Oktoberfest, contact:

    New Ulm Area Chamber of Commerce

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    Details about these events and more can be found here: Event Calendar