New Ulm shines brightest during the holiday season — and this year, one of the community’s most beloved traditions return and another one begins to kick things off in festive style. From the charm of a European-inspired Christmas market to the glow of a breathtaking nighttime parade, the city is ready to welcome families, visitors, and holiday lovers of all kinds.
Below is your guide to the can’t-miss events that begin New Ulm’s holiday season. Click through to each event page for full details, schedules, and vendor information!
🎄Weihnachts Markt – New Ulm Holiday Market
Friday, November 28th, in German Park from 11AM – 5PM
Inspired by the traditional open-air Christmas markets of Germany and Austria, New Ulm’s Weihnachts Markt brings old-world holiday magic to the heart of downtown. Wander through festive vendor stalls, enjoy seasonal treats, and discover handcrafted gifts, décor, and artisan goods — all while soaking in the cozy atmosphere of holiday music, lights, and street-side merriment.
Highlights include:
- Local artisans, makers, and specialty vendors at the Vendor Market
- Food Trucks & Tasty Treats
- Live entertainment, including music, choirs, carolers, and New Ulm’s own Narren
- Reindeer & Sleigh Portraits
- Upside Down Christmas Tree Lighting (5pm)
Whether you’re getting a head start on holiday shopping or simply enjoying the season’s charm, the Weihnachts Markt is the perfect way to spend a November Saturday in New Ulm.
Click here for full event details!
✨Parade of Lights
Friday, November 28th, in Downtown New Ulm starting at 6PM
A cherished New Ulm tradition, the Parade of Lights fills downtown with twinkling lights, glowing floats, festive music, and joyful families lining the streets. More than 60 beautifully lit parade units — from community groups to local businesses — bring the magic of Christmas to life.
Make sure you don’t miss:
- The dazzling lineup of illuminated floats
- Marching groups, musical performances, and holiday characters
- Santa’s grand arrival
Bundle up, grab a cup of cocoa, and enjoy one of New Ulm’s most magical nights of the year.
Click here for full event details!
Plan Your Holiday in New Ulm
These two community-favorite events set the tone for a season filled with tradition, togetherness, and holiday magic. Whether you’re browsing the Weihnachts Markt with friends or watching the Parade of Lights with family, New Ulm is ready to welcome you for a truly unforgettable start to the holidays. Don’t miss other events: Turkey Trot & Drop, Holiday Open House / Mensen Village Display at Brown County Historical Society, Live Music at Sweet Haven, Festive Facades, 40 foot Upside down Christmas Tree and more!
👉 Keep an eye on newulm.com for updates on all things holiday in New Ulm!