Celebrate Small Business Saturday in New Ulm!

Mark your calendars! On Saturday, November 29, 2025, join us in supporting New Ulm’s vibrant local business community at Small Business Saturday. This special day, organized by the New Ulm Area Chamber of Commerce in partnership with the New Ulm Business & Retail Association (NUBRA), celebrates the heart and soul of our downtown: small, local, independent businesses.


What’s Happening?

On Small Business Saturday, participating businesses will offer deals, incentives, and extra-special experiences to thank shoppers for choosing local. Click here for the downloadable flyer of participating businesses!


Why Shop Local?

Community Impact: Every dollar you spend in a local business stays in the community—boosting jobs, helping fund local initiatives, and keeping New Ulm unique.

Unique Finds: Unlike big-box stores, local shops often offer one-of-a-kind gifts, personal service, and handcrafted items you won’t find anywhere else.

Festive Experience: A day of shopping becomes a celebration—dash between boutiques, cozy up at a café, make a few stops, and enjoy the local vibe.


Let’s make this Small Business Saturday one to remember—discover something new, support your favorites, and celebrate all that New Ulm’s local business scene offers.

Small Business Saturday is just one of many ways to celebrate the season here in New Ulm. Don’t miss other upcoming favorites like the Loyal to Local PassportParade of Lights#ShopNewUlm at NightFestive Facades, and our inaugural Weihnachts Markt – New Ulm Holiday Market.

Each event highlights what makes this community so special — our people, our small businesses, and our shared spirit of celebration.

👉 Keep an eye on newulm.com for updates on all things holiday in New Ulm!