Get ready to shop, stamp, and support local this holiday season — the #LoyalToLocalNU Holiday Passport is back!
From November 1–30, shoppers are invited to explore New Ulm’s local businesses and collect stamps along the way for a chance to win big. Over the past two years, 872 passports were submitted, representing more than $261,000 spent locally — and we’re just getting started!
This fun, community-wide shopping promotion is a great way to discover new favorites, check off your holiday gift list, and make a big impact on the small businesses that make New Ulm special.
How It Works
- Shop Local — Visit participating businesses throughout November and make purchases to earn stamps on your passport. (Gift card purchases count, too!)
- Fill It Up — Complete as many passports as you’d like — the more you fill, the more chances you have to win!
- Turn It In — Drop off your completed passports by 5 PM on Wednesday, December 3rd, at the Chamber Office (1 N Minnesota Street) or at any participating business.
- Win Chamber Dollars! — Two lucky winners will receive $1,000 or $500 in Chamber Dollars, announced on Friday, December 5th.
Printed copies can be found at participating businesses or at the Chamber Office. See below or click here for a sample pdf with the list of participating businesses!
Why Shop Local?
When you shop local, your dollars stay local — supporting jobs, community events, and the small businesses that give New Ulm its unique charm. Programs like the #LoyalToLocalNU Holiday Passport help keep our economy thriving while making your holiday shopping more meaningful (and fun!).
So grab a passport, gather your friends, and make a day of it! Stroll the beautifully decorated downtown, enjoy a festive meal at a local restaurant, and check a few gifts off your list — all while earning your chance to win.
Plan Your Holiday Season in New Ulm
The #LoyalToLocalNU Holiday Passport is just one of many ways to celebrate the season here in New Ulm. Don’t miss other upcoming favorites like the New Ulm Shopping Opener, Parade of Lights, Small Business Saturday, #ShopNewUlm at Night, Festive Facades, and our inaugural Weihnachts Markt – New Ulm Holiday Market.
Each event highlights what makes this community so special — our people, our small businesses, and our shared spirit of celebration.
👉 Keep an eye on newulm.com for the list of participating businesses, and updates on all things holiday in New Ulm!