New Ulm’s unique blend of tradition and innovation is in the national spotlight once again. The October 2025 issue of Business View Magazine – a national publication that highlights economic development, business innovation, and community growth across North America – features New Ulm, Minnesota in an article titled “Progress Intersects with Growth,” highlighting how our community continues to thrive through collaboration, creativity, and strong local leadership.
The story celebrates the ways New Ulm blends historic charm with forward-thinking development – from the revitalized downtown filled with flowers, murals, and events that bring people together, to exciting new housing and infrastructure projects shaping our city’s future. Chamber President & CEO Sarah Warmka shared how initiatives like Spikin’ in the Street and the downtown beautification program are helping make New Ulm a vibrant gathering place where “people see New Ulm as a place they want to be – it’s vibrant and happening.”
The feature also showcases the community’s strong support for entrepreneurs. Economic Development Director Heather Bregel described how local grant programs, consulting services, and redevelopment loans are helping small businesses open and grow. With dozens of new businesses launched over the past year and more in the works, New Ulm is proving that small-town spirit and big-picture thinking can go hand in hand.
From housing developments and infrastructure upgrades to creative tourism initiatives – including the now-famous upside-down Christmas tree – Business View Magazine paints a vivid picture of a community investing in its future while proudly preserving its roots.
Read the full article here: Business View Magazine: Progress Intersects with Growth

