As the holiday season approaches, New Ulm transforms into a festive wonderland filled with events that celebrate the spirit of the season. We invite you to explore our community events calendar for all the details on upcoming holiday festivities and activities happening in and around New Ulm.
#LoyalToLocalNU Holiday Passport
From November 1-30, the #LoyalToLocalNU Holiday Passport program encourages shoppers to support local businesses by collecting stamps for purchases, including gift cards. Completed passports can be submitted for a chance to win $1,000 or $500 in Chamber Dollars, with all entries due by December 3rd. The winner will be drawn on December 5th.
Click here for more information about #LoyaltoLocalNU Holiday Passport.
Shopping Opener
The New Ulm Shopping Opener will take place from November 7-9, celebrating the start of the shopping season with local businesses offering unique deals and interactive “hunts.”
Click here for more information about the New Ulm Shopping Opener.
Weihnachts Markt – New Ulm Holiday Market
Kick off the holiday season in true German style at the inaugural Weihnachts Markt: New Ulm Holiday Market! Taking place on the same day as the Parade of Lights, this outdoor event will feature live reindeer, a vendor market, entertainment, food, and family fun all afternoon – concluding with the official lighting of the Upside Down Christmas Tree at 5pm. Join us on Friday, November 28th from 11am – 5pm.
Click here for more information about Weihnachts Markt – New Ulm Holiday Market.
40 foot Upside Down Christmas Tree
As the holiday season arrives in New Ulm, the “Christmas City” continues a spectacular new tradition for the second year – a 40-foot upside-down Christmas tree proudly displayed for all to enjoy. This unique installation not only celebrates our community’s deep German heritage but also showcases the creativity and collaboration that define New Ulm. Rooted in history and rich with meaning, this tree is more than just a festive decoration – it’s a symbol of unity, tradition, and holiday cheer.
Click here for more information about the Upside Down Christmas Tree!
Parade of Lights
Scheduled for Friday, November 28, at 6 PM, the 37th Annual Parade of Lights will celebrate the holiday season in New Ulm’s downtown area, attracting thousands of spectators. The parade will run from 4th S to 4th N on Minnesota St. Local businesses and organizations are invited to participate for a fee, with the opportunity to host additional holiday activities to enhance the event’s community spirit. Registration is due by November 7.
Click here for more information about the Parade of Lights.
Small Business Saturday / Shop Small Saturday
On Saturday, November 29, local businesses participating in Small Business Saturday will be offering deals and incentives to customers.
Click here for more information about Small Business Saturday.
#ShopNewUlm At Night
Mark your calendars for #ShopNewUlm At Night on Thursday, December 11, from 4-8 PM, featuring participating shops with refreshments and promotions. Some businesses will be participating as a sip and shop location, so feel free to enjoy a drink while you shop!
Click here for more information about ShopNewUlm At Night.
Festive Facades (Storefront Holiday Decorating Contest)
Running from November 30 to December 31, the Festive Facades competition invites businesses to decorate their storefronts for the holiday season, with prizes for the top three displays. Registration is free for Chamber members, with the deadline to sign up by November 27, and public voting will determine the winners from November 30 through the end of the year. Winners will be announced on January 5, 2025.
Click here for more information about Festive Facades.
So much more!
So many of our businesses and attractions have holiday events planned. Visit the Community Calendar for a list and more details.
Businesses looking to participate in the events? Click here for a downloadable detailed event descriptions!
Looking for an event you might have missed? See below for the list of 2025 completed holiday events!
Halloween Hop
Trick-or-Treat! Grab your costumes and your candy buckets! Our local businesses want to welcome you to the annual Halloween Hop! Saturday, October 25th, from 10am until 12pm, visit participating businesses and receive candy/treats. No purchase necessary.