Grab your costumes, your candy buckets, and your spooky spirit—it’s time for New Ulm’s annual Halloween Hop! 👻
On Saturday, October 25th, from 10:00 AM to 12:00 PM, families are invited to stroll through town and trick-or-treat at participating New Ulm businesses. This free, community-wide event is the perfect way to celebrate Halloween safely and locally while supporting the shops that make New Ulm so special.
No purchase is necessary—just bring your smiles (and maybe a scary mask or two)! You’ll find treats, fun photo ops, and maybe even a few surprises waiting for you at stops along the way.
Date: Saturday, October 25, 2025
Time: 10:00 AM – 12:00 PM
Location: Various businesses around New Ulm (see the full list of participating locations below.)
Cost: FREE
Whether you’re a little monster, a princess, or a superhero, the Halloween Hop is a beloved New Ulm tradition you won’t want to miss. Bring your family, your friends, and your best costumes—we can’t wait to see all the creative looks hitting the streets!
Keep the Fun Going — Shop, Dine & Explore Local!
After trick-or-treating, make a day of it in New Ulm! Grab lunch at a local restaurant, browse boutiques, and explore historic landmarks. Many businesses will have special promotions, so it’s the perfect time to discover new favorites while supporting our local economy.
Don’t forget to check out other fall events in New Ulm, like the #LoyalToLocalNU Holiday Passport, New Ulm Shopping Opener, Parade of Lights, Small Business Saturday, #ShopNewUlm at Night, Festive Facades, and our inaugural Weihnachts Markt – New Ulm Holiday Market. Each event celebrates what makes this community special—our people, our small businesses, and our one-of-a-kind German heritage.
👻 More Halloween Fun in New Ulm
Make it a full day (and night!) of Halloween adventures around town:
- BCHS Halloween Scavenger Hunt — spooky family fun and local history collide at the Brown County Historical Society.
- Trunk-or-Treat outside Mabel’s Merkantil — more candy, costumes, and community connection.
- Haunted House — if you’re brave enough, stick around after dark for New Ulm’s haunted attraction that night!
🗓️ Find full details and times for these and more upcoming events on the New Ulm Community Calendar.
Plan Your New Ulm Fall Getaway
The holidays in New Ulm are bursting with color, charm, and celebration. Whether you’re joining us for Halloween weekend, touring the scenic Minnesota River Valley, or planning ahead for holiday shopping trips, New Ulm offers endless ways to make memories.
👉 Explore upcoming events, dining, lodging, and attractions at newulm.com — your hub for everything New Ulm!