As the holiday season approaches, New Ulm transforms into a festive wonderland filled with events that celebrate the spirit of the season. We invite you to explore our community events calendar for all the details on upcoming holiday festivities and activities happening in and around New Ulm.
#LoyalToLocalNU Holiday Passport
From November 1-30, the #LoyalToLocalNU Holiday Passport program encourages shoppers to support local businesses by collecting stamps for purchases, including gift cards. Completed passports can be submitted for a chance to win one of three staycation packages valued at over $1,000, with all entries due by December 3rd. The winner will be drawn on December 5th.
Click here for more information about the #LoyalToLocalNU Holiday Passport.
Shopping Opener
The New Ulm Shopping Opener will take place from November 8-10, celebrating the start of the shopping season with local businesses offering unique deals and interactive “hunts.”
Click here for more information about the New Ulm Shopping Opener.
Parade of Lights
Scheduled for Friday, November 29, at 6 PM, the 36th Annual Parade of Lights will celebrate the holiday season in New Ulm’s downtown area, attracting around 5,000 attendees. The parade will run from 4th S to 4th N on Minnesota St.
Local businesses and organizations are invited to participate for a fee, with the opportunity to host additional holiday activities to enhance the event’s community spirit. Registration is due by November 15.
Click here for more information about the Parade of Lights.
Small Business Saturday / Shop Small Saturday
On Saturday, November 30, local businesses participating in Small Business Saturday will be offering deals and incentives to customers. This year, businesses are also invited to enhance the experience by hosting festive “Hallmark” activities to attract shoppers and create a warm community atmosphere.
Click here for more information about Small Business Saturday.
#ShopNewUlm At Night
Mark your calendars for #ShopNewUlm At Night on Thursday, December 12, from 4-8 PM, featuring participating shops with refreshments and promotions. Some businesses will be participating as a sip and shop location, so feel free to enjoy a drink while you shop!
Click here for more information about #ShopNewUlm At Night.
Festive Facades (Storefront Holiday Decorating Contest)
Running from November 30 to December 31, the Festive Facades competition invites businesses to decorate their storefronts for the holiday season, with prizes for the top three displays. Registration is free for Chamber members, with the deadline to sign up by November 28, and public voting will determine the winners from November 30 through the end of the year. Winners will be announced on January 2, 2025.
Click here to learn more about Festive Facades.
So much more!
So many of our businesses and attractions have holiday events planned. Visit the Community Calendar for a list and more details.
We’re still looking for a few volunteers to help with Parade of Lights lineup on Nov 29. Click the link and sign up if you can!: https://www.signupgenius.com/go/60B044CA9A82CA1FF2-51402690-parade#/