Sewing Seeds Quilt Company; Featured in Quilt Sampler

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Sewing Seeds Quilt Company; Featured in Quilt Sampler

Sewing Seeds Quilt Company, a quilt shop in New Ulm, Minnesota, has been chosen as one of the shops from across North America to be featured in the Spring/Summer 2021 issue of Quilt Sampler® magazine, published by Better Homes & Gardens. Sewing Seeds Quilt Company was originally featured in 2015 and this issue highlights the shop’s changes and updates since their first appearance in the magazine. The issue will be available on newsstands on April 30, 2021. Quilt Sampler, published twice a year, has been profiling North America’s top quilt shops since 1995.


Competition to be included in Quilt Sampler is high—nearly 3,000 quilt shops were eligible to apply for this year’s honor. To apply, quilt shop owners submit a detailed application on their history, business promotions, charitable work, teaching schedules, and design philosophies. A panel of quilt experts, spearheaded by the American Patchwork & Quilting® staff, reviews the applications to select the featured shops.


Sewing Seeds Quilt Company and the other chosen shops were photographed and interviewed by a team from Quilt Sampler for a multi-page profile that will appear in the magazine. Employees of each quilt shop also designed and made an original quilt. Instructions for that quilt will accompany the shop profile.


The art of quilting has changed dramatically since the days of quilting bees in church basements, and quilting is experiencing a major renaissance. A Quilting Consumer Insights study completed by American Patchwork & Quilting magazine reports that the U.S. quilting market is composed of 4.2 million avid quilters. Further research shows that readers of American Patchwork & Quilting spend an average of $1,165 per year on quilting supplies and complete nearly 11 projects per year.


For additional information on Quilt Sampler, contact associate editor Doris Brunette at 515/284-3369 or

For additional information on Sewing Seeds Quilt Company visit their website or call 507-354-8801.

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