New Ulm is a shopping destination, full of amazing specialty shops, unique boutiques, and so much more! You never know what treasures you’ll discover when you wander into one of New Ulm’s distinctive shops. Whether it’s a cuckoo clock or beer stein imported from Germany, designer clothing, quilt supplies, or beer & wine, you’ll find the perfect souvenirs to stuff in your suitcase. In addition to the one-of-a-kind stores in historic downtown, explore either end of the city and the streets in between for shops offering a full range of goods and services – and even a few surprises! New Ulm hosts a variety of special shopping events throughout the year, including Spring Boutique Week, Holiday Shopping Opener, Modenschau Fashion Show, Car Hop & Shop events, and #ShopNewUlm events. View the Community Calendar to plan your next shopping trip, and thank you for choosing to #ShopNewUlm!