In 1860, German immigrant August Schell broke ground for the August Schell Brewing Company and paved the way for ta 156-year-old family tradition. With five generations of Schell descendants to operate the brewery, the August Schell Brewing Company claims the title as the second-oldest, family-owned brewery in the nation and holds the title as the oldest brewery in Minnesota. 156 years later, Schell's still specializes in brewing German-style lagers, the backbone on which it was founded a century and a half ago.
In addition to the 19 craft beers that Schell’s produces, in 2002 they adopted Grain Belt, Grain Belt Premium Light, and Nordeast into the family. They have brewed the Grain Belt label at Schell’s Brewery for the past 14 years. This acquisition allowed Schell’s to do its part in preserving another legendary Minnesota beer. Schell's recently expanded its operation with a sour beer facility - the Starkeller Brewery. Its Noble Star Series is aged there in 1936 cypress wood tanks.
Stroll the beautiful gardens, get a glimpse of Schell’s unique history in the Museum of Brewing, and browse the 2,000-square-foot Gift Shop. Enjoy a brewery tour and sample some of America’s finest beers. Schell’s Visitor Center also features a Rathskeller Tap Room, its architecture reminiscent of old-world, Germanstyle Rathskellers.
Location: 1860 Schell Road, New Ulm, MN 56073
Contact: 800-770-5020 (ph) • 507-354-5528 (ph) • 507-359-9119 (fax) • firstname.lastname@example.org, www.schellsbrewery.com
Brewery Tours: Memorial Day - Labor Day: Mon-Fri 1, 2:30, & 4 PM. Sat: noon, 1, 2, 3, & 4 PM. Sun: 1, 2, 3, & 4 PM. Off season: Call for tour times. Private Tours are available by appointment and must be booked in advance. Admission charged, ID's required for tastings. Tour size is limited. Tours do sell out. Limited access to production areas.
Brewery Gift Shop: Open daily, 11 AM-5 PM. Off season: Sat noon-5 PM and Sun noon-3 PM.
Museum of Brewing: Open daily 11 AM-5 PM. Off season: Sat noon-5 PM & Sun noon-3 PM.
Schell's Bier Garten: Sat & Sun 11 AM-5 PM, weather permitting. Enjoy music, wonderful Schell's beer, root beer, brewer's grain bread and cheese baskets! Not held in the off season.
*Note: Tour times are extended during these New Ulm city festivals: Bavarian Blast (third weekend in July) and Oktoberfest (1st and 2nd weekends in October). Please contact us for those schedules.
Cost for Tours is $3 per person; 12 and under are free. Tours last approximately one hour; they include the history of the family, the brewery, and a tasting in the Tap Room.
*There is limited access to the production areas.