New Ulm Now & Then

April 20, 2017
Inspired New Ulm

Be Inspired at New Ulm’s Newest Specialty Shop!

There’s a new store in town, and you'll want to check it out: Inspired, previously Lambrechts Gifts!
March 13, 2017
Hermann the German

Win a Free Trip to New Ulm!

Discover how Germans Have More Fun in the most German city in America! Enter for your chance to win!
February 27, 2017
Schell's Bock Fest

Bock Fest Comes to New Ulm!

Take the FREE Bock Fest Shuttle Bus around town to take it all in!
December 19, 2016

Local Business Spotlight: A to Zinnia Floral & Gifts

On Broadway Street between Center and 1st South sits New Ulm resident Heather Hammer’s floral shop, A to Zinnia Floral & Gifts.
December 7, 2016
New Ulm Christmas

New Ulm named one of the best places in America to spend the weekend!

Expedia Viewfinder Travel Blog listed 17 small cities for a perfect weekend getaway - and New Ulm is one of them!
November 23, 2016
Small Business Saturday Mayor Proclamation

Mayor Proclamation: Small Business Saturday

Click here to see all the events and promotions happening in New Ulm for Small Business Saturday!
November 8, 2016
Downtown New Ulm

New Ulm Might Be The Most Unique Town In The World

A popular blog site,, recently featured New Ulm, Minnesota in an article titled The Little Town in Minnesota That Might Just Be The Most Unique Town In The World.
October 26, 2016

Halloween Events in New Ulm

New Ulm loves Halloween! Here are some of the events and activities happening over the next few days...
October 4, 2016
George Wendt

George Wendt “Norm” is coming to Oktoberfest

Norm! George Wendt, who played the role of Norm in the popular TV sitcom Cheers is coming to New Ulm's Oktoberfest celebration! See his appearances schedule here.
October 3, 2016

Small-Town Oktoberfests Worth A Weekend Getaway

Huffington Post has named our New Ulm Oktoberfest among the five Small-Town Oktoberfests Worth A Weekend Getaway in the nation!